Located in California's fertile San Joaquin Valley, Wonderful Pistachios & Almonds owns, cultivates and harvests more than 65,000 acres of pistachio and almond orchards. Wonderful Pistachios is a leader in meeting global demand for this smart and healthy nut snack. The company is headquartered in the San Joaquin Valley in central California, the heart of the U.S. pistachio industry.
To flourish, trees require cool winters and long, hot summers with low humidity. This largely limits pistachio production to three main locations on the planet: Iran, Turkey and California. The success of Wonderful Pistachios can be attributed to a variety of specific factors, including the popularity of Wonderful Pistachios No Shells, which, according to IRI data, is currently the fastest-growing snack brand in the United States and is also driving double-digit growth. From Fresno, a family of pistachio producers and real estate investors, and Wonderful Pistachios, based in Los Angeles, which is probably the largest distributor of pistachios in the world.
And so is the number of producers who recognize the potential benefits of pistachios and are aligning themselves with the undisputed industry leader, Wonderful Pistachios & Almonds. Wonderful Pistachios & Almonds processes pistachios and shelled kernels in a variety of grades and sizes. This brings us back to the demand, which has its origin in the Assembly's decision to separate from the Wonderful pistachio producer cooperative and build its own pistachio processing plant. Wonderful Pistachios & Almonds offers food manufacturers a complete line of pistachio products with and without shells, as well as a complete line of almond products, all packaged and shipped to the customer's exact specifications.
Meanwhile, the classic Wonderful Pistachios in shell continue to be a major volume driver for the brand, with a penetration of more than 14% in households, according to IRI data, and 81% of overall brand awareness for Wonderful Pistachios. In fact, more than half of California's pistachio producers have chosen to partner with Wonderful Pistachios & Almonds. That's why Wonderful Pistachios built the new facility in Firebaugh, California, near the pistachio fields. Today, Wonderful Pistachios alone accounts for 50 percent of the global pistachio market and 65 percent of domestic sales.